Sometimes it’s the little things in life that make all the difference. The same can be said for selling your self-published book on Amazon. There are some simple tweaks and additions that you can make to help boost sales.
Tweak Your Keywords
Like Google, Amazon has a built-in algorithm that helps return relevant results when someone performs a search. You’re allowed seven keywords or keyword strings on Amazon. Make sure to include seven, filling the keyword section in your book listing. You’ll also use these in your description on your actual Amazon page. You can change your keywords often, so perform some tests to see which ones are working well. Without keyword stuffing, your primary keyword should appear 2 to 5 times for every 100 words in your book description.
As previously mentioned, you can easily revive your book listing by alerting Amazon’s algorithm that you’ve made a change. Another way to do this is moving your book into a different category or categories. Opt for one broad and then a smaller, niche category that is still relevant to the topic of your book. Choosing the right categories takes a bit of time. This list can help get you started. Don’t switch categories too often. Every few months is a good balance. Test a category to see how your book does in that niche and then move it, once it hits the #1 spot.
Drop Your Prices
This is an obvious one, but dropping the price of your book for a short-period (or permanently, if you choose) can definitely give you a boost in sales. If you signed up for KDP Select , you might consider offering your book for free for a special day, weekend, or week. One major advantage of lower prices: Value. If the reader feels they received a great read for the price, you’re more likely to earn a positive review.
Get More Reviews
Good reviews on Amazon are particularly crucial for books by new self-published authors and for niche books. They impact sales not only on this platform, but other platforms as well. The most natural place to seek reviews is from friends, family, and colleagues. Provide them with a free review copy or ask them to leave a review if they’ve already purchased your book. Another great place to look for potential reviewers is Amazon’s Top Reviewers list. Target the people who regularly post reviews of books similar to yours.
Under the image of your book, there is an overlooked link that says “Share your own customer images.” Take advantage of this tool by uploading pictures of your book signings, on the set of TV interviews, clips of off-Amazon customer reviews and endorsements, and quotes that you’ve turned into memes. Images help boost your author credibility and do have an impact on sales. Encourage your customers to take pictures while holding your book and upload them to Amazon. You can turn this into a contest or giveaway on your blog or social media pages. The cutest or funniest picture wins!