Welcome To Blue Lobster Book Co.

Nestled in the heart of Maine, Blue Lobster Book Co. is a full-service, self-publishing boutique. We aim to be the partner of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility, and a creative approach to marketing.

Our approach is simple:

  • Help self-published authors create and promote high-quality, marketable books
  • Provide our authors with a true partnership during every aspect of the publishing process
  • Creatively and aggressively promote every book we help get to market
  • Generate significant value for our authors
  • Understand and exploit the rapidly changing publishing and marketing environment

About the Founder

Blue Lobster was founded by marketing industry veteran Crystal Ponti, who has worked for and consulted with some of the largest sites in the world including Answers.com and Google. Prior to working at Answers, she spent a number of years as a business and marketing planning consultant helping entrepreneurs plan, launch, and grow their businesses. Since then, she has focused on book marketing. Most recently she served as Managing Editor, Contributing Author, and publisher of the bestselling book The Mother of All Meltdowns, a tell-all collection of moms’ finest (worst, completely awful) moments, as well as Clash of the Couples and Only Trollops Shave Above the Knee. She also blogs at MommiFried, an outlet for her creative writing and a way for her to share her later-in-motherhood experiences with all women and parents, and is a regular contributor to Felicity Huffman’s site What The Flicka? and Business 2 Community, a Hall of Fame Writer for Scary Mommy, and a Huffington Post blogger. She also serves on the board (Secretary) for the Independent Publishers of New England.

When she is not busy consulting, blogging, or writing, she can be found nurturing a beautiful family of five children, one much-younger husband, and a cat that drives them all up the wall.

Specific Skillset

Self-Publishing 100
Writing 100
Editing/Proofreading 95
Marketing 95
Social Media 90