Tailored Self-Publishing Services

Lobster might be in our name, but we’ll never bundle our services and offer them as packaged deals menu-style. Although this is common practice in our industry, it’s an illogical approach to self-publishing. No two books are alike and no two authors have the same needs. Every author we partner with enjoys personalized service that is tailored to meet their unique requirements. We take a close look at where you’re at in the publishing process, who your audience is, competitive titles, and what services are required to help you get your book to market and make it a success.

Let’s talk about your book!

Seamless Development

Writing and publishing a book is a lot like building a house or baking the perfect cake. Many steps have to occur before it’s ready to be lived in, eaten, or, in this case, read.Learn More

Timely Publishing

When you decide to go down the self-publishing route, there are a number of hats that need to be worn. Top hats, baseball caps, helmets…we’ll gladly wear them for you!Learn More

Aggressive Marketing

Marketing is the most critical aspect of selling a book. But it’s not just a one-off. It’s a long-term, serious commitment–a marriage. This is the time to skip Vegas and do it right.Learn More

Service Highlights

We offer a full-range of book development, publishing, and marketing services. The ones we’ve highlighted below are either unique to Blue Lobster or just really cool services that you might like to learn more about. Don’t be shy!

What exactly is a virtual book tour? To compliment or replace  traveling from town to town to promote your book at in-person events (libraries, bookstores, coffee shops, etc.), you make virtual appearances on a number of blogs, websites, podcasts, and Internet radio stations over the course of one to eight weeks–going for a critical mass of online media coverage in hopes of boosting your sales, your name recognition, and…oh yeah, your Amazon rankings!

  • Get your book in front of hundreds or thousands of potential readers
  • Leverage the power of combined social media networks to generate significant exposure and reach
Press releases about your book or work as an author are a very important part of your marketing strategy. Another approach that yields great results is original article placement in major publications and websites. You won’t be directly marketing your book in these pieces. Rather, you’ll be writing about your experiences, story, or a topic that indirectly ties into the theme of your book. We can help get your original articles published.
Blogger outreach is now essential to book marketing. Whether as part of a virtual book tour or used as a standalone promotional strategy, having bloggers interview you or post reviews helps increase awareness and leads to more sales. We’re well connected in the blogosphere and can design a campaign that produces significant results.

 Identifying and securing speaking engagements offers several additional PR and marketing opportunities to book authors. Not only do they allow you to demonstrate your expertise and unique viewpoints, but having your company, book, or writing prominently represented at an event provides a promotional vehicle that can translate into increased sales, potential partnership opportunities, and greater media exposure. We’ve successfully secured our authors for speaking opps at some of the largest events in the world.
Reviews help sell books–on Amazon and otherwise. Many potential buyers will look at your reviews to assist them in making a buying decision. You need reviews in order to compete and standout, and you need to focus on generating reviews on an ongoing basis. We can help you obtain reviews in a number of ways including:

  • Setting up campaigns to obtain reviews from bloggers, journalists, members of the target readership, and so on
  • Reaching out to top Amazon reviewers including members of the Vine program and Hall of Famers
Every author and/or book needs to have a website or, at the very least, a landing page. Whether it’s a basic informational page or a killer SEO-optimized, community-driven website, an online presence is essential to the success of your book. We’ll get you set up with the perfect site quickly and within your budget. Representative projects: